New! The Hug Soft Cover Book with Hug Toy


If you've ever struggled with self worth then you know how important it is to encourage your child to know who they are, love who they are and embrace who they are. 

The Hug Set includes: 

1 x The Hug Soft Cover Book

1 x The Hug Cuddle Toy


The Hug Book

The Hug is a loveable little friend who takes your child on a journey of self worth as he encourages them by letting them know that they are "Brave, Special and Amazing!" The Hug is fast becoming known as "the book that promotes self worth," which is an outcome that has never been more desired for our children! The Hug harnesses the power of words to help your child further develop their sense of worth and resilience. As they listen to these words being read to them over and over again they become part of their thought pattern, and ultimately, part of their belief system. Regularly visiting positive concepts such as this with your child is a great way to encourage the development of emotional intelligence and give them the tools they need to thrive in everyday life. The strong theme of wellbeing throughout the book gives parents, teachers and educators a great platform to further support the development of confidence, resilience and a strong sense of self through a range of age-appropriate activities.


  • Soft Cover
  • 22 pages 
  • Measures 28 x 25cm 
  • Ages 2-8 years

The Hug Toy 

He's huggable, loveable, bursting with happiness and is so excited to meet your child! The Hug Toy is the main character from The Hug Book and he is the perfect size to cuddle at home or on the go. The Hug is a constant reminder to your child that they are "brave, clever and amazing as can be!"


  • Crinkly ears for sensory exploration
  • Stitched eyes
  • Magnetic hands and feet that click together - an on the go fidget feature!
  • Soft fluffy cheeks - perfect for use as a calming tool
  • A heart-warming smile that you can't help but smile back at
  • Care instructions: Surface washable with a warm, damp cloth. Air dry
  • Measures 14cm diameter
  • Suitable for all ages